Website downtime is frustrating. Theres no doubt about it. It causes stress on the part of the website operators and on the part of the customers who are trying to access the site. Stress and frustration, however, are just the beginning of the problem when it comes to unnecessary website outages. For each and every minute that your site is down, that downtime is costing you money. One way to ensure that your sites downtime isnt costing you any more than is necessary is to implement the use of a website monitoring service.
How Can a Website Monitoring Service Help?
So how can a website monitoring service help your company when it comes to lost profits? The first thing you need to understand is that when it comes to website downtime, every minute counts. Each minute equates to lost money. How much money you lose depends on how much your website nets each day and what time of the day your site goes down.
Lets say, for example, that your website makes $15,000 per day and $5,000 of that is between the hours of 3PM and 6PM. This means that between those hours your site is earning approximately $28 per minute. If your site goes down at 2PM and you dont find out about it until 2:15, you just lost $420 before you even know about the site outage. Had you been utilizing a website monitoring service, you would have known the moment that the site went down putting you to work faster to get the site back up and running and saving you lost profits.
Utilizing a Website Monitoring Service to Keep an Eye on Your Web Host:
In addition to letting you get to work immediately when your site goes down, a website monitoring service can help you keep an eye on the performance of your web host. If you utilize a website monitoring service and that service notifies you almost daily that you are experiencing some downtime, you know theres a problem that needs to be addressed. Whether that means fixing a bug with your site, upgrading to a better hosting plan, or switching web hosts altogether, at least you will know that something must be done.
Dont Throw Away Profits:
Some site owners steer away from website monitoring services because they want to avoid the charges associated with a quality service. The truth is that website monitoring services can actually pay for themselves over time. Using the example mentioned above, that $420 you would lose without a website monitoring service may be more money than you would spend to pay for a service for the entire year.
Dont be penny wise and dollar foolish. Understand that a website monitor is an investment in the security of your sites profits and make sure downtime doesnt eat away at a large percentage of your bottom line.