How The Copywriter Helps The Entrepreneur

One of my favourite assignments as a copywriter is to help entrepreneurs create the text to promote their new business, product or service. In my five years as a professional copywriter, I’ve helped clients as diverse as electricians, sales trainers, marketing companies, gourmet food shops, property developers, digital agencies, IT consultants and driving instructors to express what they offer in writing – usually at the early stage of building or planning the enterprise. The power of copywriting in that situation simply cannot be overestimated. There really is something almost magical about putting words on the page. It makes ideas real, generates commitment and focuses energy. Just by committing thoughts to paper, we can shape our futures. It’s easy to see how this benefits the entrepreneur as they plan or develop a business. Although most entrepreneurs generally feel positive and confident about their ideas, they sometimes find it hard to do them full justice on the page. Working from a different perspective – the outsider’s perspective – the copywriter can make sure that their client’s marketing pitches the offering to the right audience, with the right tone and the right emphasis.Sometimes, the appropriate ‘level’ for the message may be far ‘above’ the one expected or imagined by the entrepreneur. Sometimes, when they see what I’ve written, my clients respond ‘I could never have written that,’ or ‘I don’t recognise myself’. This type of feedback confirms that the entrepreneur may simply be too close to his or her product or business (whether emotionally or intellectually) to communicate its selling points effectively. If the business is a one-person startup enterprise, it’s easy to see why. Talking an idea through with a good copywriter (one who asks the client lots of questions) is a great way to road-test a new idea. ‘If we translated this concept into marketing messages,’ the entrepreneur is asking, ‘Would it fly? Would the proposition be consistent, compelling and capable of converting interest into sales?’ Here, the discipline of copywriting can act as a useful reality check. The dark side of confidence is over-confidence, and entrepreneurs are prone to many delusions and self-deceptions. But the copywriter cannot spin straw into gold; to make convincing copy, they can’t work with unclear, inconsistent or self-contradictory ideas. As part of the briefing process, the copywriter can help the entrepreneur to iron out all these tangles in their thinking – provided the copywriter is prepared to put some tough questions to the person who pays their bill.

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Singapore Business Registration Guide for Foreign Entrepreneurs

A person with his own business enjoys more financial independence and greater control on his financial status. But to succeed in any venture, it is important for anyone to visualize first his goals, business structure to follow, and other related details before proceeding to his business. Three Basic Types of Business Entities

The first thing an entrepreneur should decide is what type of business entity he wants to adopt before he starts the application for Singapore business registration.

Is it sole proprietorship in which he would be the only owner and will enjoy full control? Is it partnership in which he can have up to 20 business partners which means more funding? Or is it private limited company (or corporation) in which his business will enjoy perpetual existence while his personal assets are protected from the debts and losses of his company?

Every business entity has its own pros and cons which must be greatly considered. However, most experts agree that a private limited company is the most ideal for entrepreneurs with a long-term goal for their business as this setup will allow them to enjoy protection of asset, attractive corporate incentives, and other benefits.

The Products and Services

Bonafide entrepreneurs have always associated their products and services to their target-market so they can estimate the amount of capital they will need, equipment and materials to be purchased, and the level of quality they should offer.

Meanwhile, these questions can guide budding entrepreneurs on deciding on what products or services they should offer: What are my niche skills and interests that can generate profit? What is the estimated profit of my product? Can it be easily sold? It is easy to produce? Does it have an existing target-market?

Competitive and Market Analysis

One of the most important things any entrepreneurs should do is examine the business environment which includes the existing competition, different types of consumers, media, social norms, and other factors which can have a direct and indirect impact on their business.

When conducting competitive analysis, most experts agree that these four factors should be the main focus of entrepreneurs: who are the direct and indirect competitors, the specific market of competitors, the number of years they have been operating, and how do they attract their target-market.

Operations of a Business

Operations usually include the location, how many employees a certain business will need, the equipment, machinery, suppliers, materials, ways to track inventory and sales, and other related-issues.

Claims Payment Record Of The Private Insurance Companies

As we know, there are 20 odd private life insurance companies in India, and there is LIC which is a public sector company. LIC is the 800 pound gorilla, managing to hold on to about 75% market share even 10 years after private companies have been allowed into the life insurance space. The private life insurance companies position themselves on being more customer friendly, wider array of products etc while LIC holds on to its positioning of trust, experience and government backing. One of the key parameters on which to judge a life insurance company is their claims payment record. At the same time, we must note that given that life insurance has become more of a savings and investment product, the returns that they provide are perhaps more important than claims payout ratios. Nevertheless, claims record is definitely not a variable to be ignored.

A table illustrating the claims rejection percentages of the top life insurance companies in 2009-10 is presented below:

Life Insurance Company
Claims rejection ratio (%)

LIC 1.21%
Aviva 9.75%
Bajaj Allianz 5.2%
Birla SunLife 10.62%
HDFC Life 4.67%
ICICI Prudential 3.27%
ING Vysya 4.26%
Kotak Mahindra 4.29%
Max New York Life 12.31%
MetLife 5.94%
Reliance Life 7.05%
SBI Life 14.75%
Tata AIG 12.3%

An important observation from the above table is that the claims rejection ratio of LIC is the lowest, thus implying that their record is the best as far as claims payment is concerned. At the same time, the very high percentage of claims rejection of SBI Life and Max New York Life surely comes in as a surprise.

It must however be noted once again that in Unit Linked products that life insurance companies promote aggressively (or at least was promoting till Sep 2010) , the returns earned on the fund is perhaps a more important variable than the claims payment (or rejection) ratio. However, for non life insurance companies, which offer pure protection/insurance products with no savings or investment component, claims payment is the crucial variable along with the speed of processing of claims.

Let us now look at the incurred claims ratios of the non life insurance companies:

Non Life Insurance Company
Incurred claims ratio

New India Assurance 89%
Oriental Insurance 99.69%
United India Insurance 78.62%
National Insurance 99.16%
Royal Sundaram 68.95%
Reliance General Insurance 77.3%
Iffco Tokio Insurance 83.44%
Tata AIG 60.54%
ICICI Lombard 85.35%
Bajaj Allianz 71.9%
HDFC Ergo 80.73%
Bharti Axa 104%%

One data point that stands out from above is that Tata AIG General Insurance seems to be sourcing the best quality business from the underwriting point of view, whereas the claims payment ratio of Bharti Axa seems to be quite high. Alo,the claims payment ratio of the public insurers, at an overall level, is higher than that of the private non life insurers.

Top Paying Banking And Finance Careers

So how do we control the meaning we give something?

We ask ourself intelligent questions that set our brain off on a new path of thought.

Try these on for size…

What am I grateful for in my life right now?

Who in my life do I love?

Who loves me?

Who in the world would kill to have my problems?

What is Apple doing differently from General Motors?

Who is getting jobs right now with less education and less going for them right now?

What are they doing differently?

What opportunity comes from the current market?

What makes me different from all the other students and graduates in my class?

Great questions right…?

You might come up with a new meaning.

Question your current beliefs.

Anything that can be conceived or believed can be achieved.

“Whether you can, or you can’t, you are right” Henry Ford.

I end where I began with the title of this post…

Give yourself a Big, Fat, Hairy Goal.

You know the ones that people think you are crazy for even believing.

The “Don’t be ridiculous ones”

If people don’t look at you and say your an idiot, then it is not big enough, not fat enough and not hairy enough.

Mike Harris told me the other day either revolutionize, reform, transform or don’t do it.

This comes from a multi billionaire in Banking & Finance, perhaps we have something to learn.

Never underestimate what you can achieve.

If you do, you are like everybody else, and everybody else lives a life of mediocrity.

People sometimes criticize me…

…saying that I am giving false hope to those who have no chance.

That is their limited thinking.

Let their limited belief inspire you to action.

Don’t you want to prove people like that wrong?

I have found that when people say you can’t, that it is a great driver for me to prove them wrong.

I will always believe if anybody is 100% committed to a decision they can always find a way.

My Big, Fat, Hairy Goal

“I want to Reform Banking”

Last week I was invited to Westminster to discuss the Future Of Banking & Finance with MP’s while meeting Banking Transformer Mike Harris to tee up a meeting. More on this to come.

The power of a Mission Focused Goal?

Anything is possible.

Write yours down right now and carry it with you on a piece of paper everywhere.

Then take action and chip away at it.

To your Banking & Finance Career Success.

Simon Dixon

TANNAN’S BANKING LAW AND PRACTICE IN INDIA

TANNAN’S BANKING LAW AND PRACTICE IN INDIA- is a classic legal Treatise and most comprehensive, authentic, authoritative, widely acclaimed,appreciated, recognised and recommended masterwork on the Banking Law and Practice in India since decades, to be precise since 84 years of thefirst edition of this most prestigious book in 1926.

TANNAN’S BANKING is undoubtedly one of the best in the Banking Law field. Every edition of this book has sold like proverbial hot cakes, pointingclearly to its scholastic wealth on the subject, its deft handling by the authors its usefulness, utility and eventually the popularity of the book in the field.

TANNAN’S BANKING in its every edition is eagerly awaited and widely welcomed by the people in the Banking Law field. Present edition is nowreleased with the pride and glory of the previous editions. It is a unique and authentic publication of its kind, authored by a renowned personality, having tremendous knowledge and authority over the subject. New edition is completely revised and updated. The present Revised and Enlarged edition contains 76 Chapters covering entire spectrum of Banking Law and Practice. It contains most upto-date Statute Laws, Case Laws and RBI Master Circulars, Guidelines and Directions and other related matters annotated under appropriate discussions.

TANNAN’S BANKING has always been prescribed and recommended by Indian Institute of Banking and Finance (IIBF), Promotion Tests, Internal andother Exams and is cited and quoted by Hon’ble Supreme Court, High Courts and Tribunals in various judgments.

This most authoritative Treatise is an indispensable guide and reference work for the Banks and Financial Institutions (FIs), Legal Officers, BankingExperts, Branch Managers, Bankers for Promotion Tests, Internal exams, exams conducted by the Indian Institute of Banking and Finance (IIBS), other Universities and Management Institutes, Staff Training Colleges, Law Colleges, Commerce Colleges, Professors of Banking, Academicians, Chartered Accountants, Practitioners, Advocates, Lawyers, Hon’ble Courts, Judges, Bench and the Bar.

Auto insurance saving tips for individuals read before you select an insurance policy

Every single person with a minimal income owns a car nowadays. Car was a luxury commodity in earlier times – very few people were able to buy it. Today it has become an essential commodity with almost every one purchasing a car for their comfort and needs. Different car manufacturing companies are offering various installments schemes for customers. With the help of an easy installment plan, anyone can purchase a new car now. It is always best to invest in a car insurance policy when you have a car of your own. There are different plans and policies for you to choose from. A car insurance policy will help the car owner to protect his or her losses. In case of accidents, auto thefts, or other related car problems – the insurance policy gives the insured person a much needed financial support.

In the market there are several insurance companies present today. Each and every company is fighting among themselves to be the best and number one company. In order to gain more and more number of customers, every company is trying to provide the best car insurance policy to their customers. If you are interested in a car insurance policy, then ask for insurance quotes from different companies. Fill up the form with your basic information and ask for an insurance quote.

You can ask for insurance quotes from more than one company. Compare these quotes yourself or with the help of online websites or tools. Select the best suited plan for your car and yourself after researching carefully. Do not make haste judgments in case of insurance plans and policies. Read the terms and conditions carefully before signing any papers. If you need saving tips on auto insurance policies then ask a knowledgeable person or a reliable agent.

You can also use the internet services to learn more about various car insurance policies and companies. There are mainly three different types of car insurance policies – third part liability coverage plan, collision coverage plan and comprehensive coverage plan. Most car owners invest in the comprehensive coverage plan for its extensive and flexible nature. This package includes car theft coverage and accidental coverage for car owners. With the help of online insurance websites, you can buy a car insurance policy within minutes without any trouble. There are also several websites which offer individuals with various information regarding insurance policies and companies. They provide people with much needed tips about auto insurance savings and premium rates.

people with much needed tips about auto insurance savings and premium rates. Read More About This.

Things to Consider When Choosing A Heavy Hauling Company

It does not matter whether you are using the sea or the road for transporting your equipments. What matters is the size of the equipment and the conveyance. Everybody wants to have safety when they are moving their equipments from one place to another. This is when you need to think about a heavy hauling company that specializes in transporting equipments. Hence, you must find the right organization that will be able to serve all your purposes. To ensure this you are required to find an organization that holds goodwill in the concerned field and also among its customers. By selecting the right company, you will be able to get rid of all your transportation problems and the entire process will be executed without any difficulties.

It is important to find the ideal company as you require ensuring that it offers you the much needed support that you are going to need to deliver all the equipments securely and safely. When you are availing these kinds of services you are required to ensure that the company you select should have legal authority to drive across borders. The heavy hauling company needs to be insured and licensed. You can ask for references from your family and friends who have used this service earlier. Once, you have selected a company you should get to know about its services and pricing so that it is easier for you to work with them.

Browse through the Internet thoroughly when you are looking for a Heavy Equipment Transport. The Internet is flooded with different company websites. To find one all you need to do is type in the right keywords so that you can get the relevant site details. Choose 3 best companies from the field and then make a comparison of the prices and services. This will help you to get the best deal for your business requirements.

Heavy hauling is full of difficulties and challenges and you must select a company that is able to overcome all obstacles to make successful delivery. Check whether the dispatchers offer reliable services. Make sure that you have the required route surveys done before your shipment process begins. You also need to make sure that the company has the required specialized permits so that it can ensure safe delivery of your cargo to its destination. When making your selection you need to ensure that the company offers you affordable quotes for your heavy hauling needs.

Once, you have made a selection ensure that you meet them before you make the final booking. It is essential to know regarding the company representative and experience so that you are convinced of their expertise. Choose to schedule a meeting that will help you to know more about the company. You also need to ensure that you book your company well in advance so that you can do the transportation on the right time and date without any kind of delays.

Preparing Resume With Clear Banking Objectives

Objective is nothing but the goal you have before achieving any task. When you are applying for any job, your aim will be to visualize yourself in good position in the future. When applying for any bank job, your resume objective must express to the recruiting bank officer about your aim to be working as the bank employee. You must prepare your resume in such a way that it must talk about your future career objective and it must explain to the employer how you are planning to fulfill these aims while benefiting the bank.

A Study about the Bank Profession:

The banking profession involves great responsibility because the banker has to handle financial transactions and must understand the reports which are prepared by the bank for all the transactions done. In this banking sector, one has to examine all the transactions made in his/her bank and must prepare a relevant report. Your resume for the banking job must highlight your knowledge in the field and must depict the list of details which will convince the recruiting officer to employ you. The bank profession has different positions; following are some preferred bank job responsibilities which a bank employee has to possess:

To create the financial portfolio, generate bank revenue reports, plan about bank schemes, know how to manage the banks profits, find methods for proper management, build a good relationship with the customer and customer care service, control and direct the retail banking resource and activities, discuss various business schemes with the clients and to settle the queries related to the function of the banks.

Important words to consider for banking objectives:

An objective statement in the resume is the first section which will be queried by the employer. Therefore, it is significant to include the words which describe your skills aptly. Below are such words which can enhance the quality of your objective statement and make your resume remarkable:

Self-motivated, positive thinker, enthusiastic, creative
Strong mathematical skill
Thorough knowledge of banking and finance
Logical approach and strong analytical skills

Going through many sample resumes will give an idea for preparing your resumes. There are many positions in this sector and you must alter your objective depending upon the position you are planning to apply.

Go For Banking Service

What should we choose as our career when a career we choose doesn’t give us job opportunities? Should we sit idle? Or we should go any other career. The answer lies here in this article. Unemployment is the major problem these days. This is not because that there isn’t enough service. The reason is that, there is one job for which thousands of candidates are applying. On the other hand, another company isn’t getting employees. There used to be a time, when only 1% students were selected for B.E degree. Also there weren’t enough engineering colleges. But now, every city has 2-3 engineering college. Every 3rd person goes for engineering. This has increased the number of engineers but posts are less. This sort of thing leads to unemployment and finishes the value of that course. Companies can’t afford so many engineers. Education has now become a profession. With this profession, unemployment in one department has increased as compared to another. So what should we do? Should we stop doing engineering? No, that’s not the solution. There are many job opportunities after that too. There are many exams like social services, GATE, IAS and banking exams, which requires any bachelor degree to be eligible for test. You can go for that too. At this time, a better option would be to go for . Many banks have been opened. Some of them are government and many are private. This has increased seats in the banking services department. There are tests for those banking services. One of them is IBPS PO exam. It’s one of the biggest exams and the . You can read about these exams, cracking tips, syllabus, exam pattern, section distribution and many more from internet. You can easily find about them on the internet. Giving exam isn’t enough. After the exam, there are other levels too to get selected for the job. That level is PI (personal interview). Many candidates crack the exam, but still don’t get the job because they can’t crack the interview. It is so because no one has told them about the way to clear interview. Tips to crack interview: ?Always dress nicely. Wear formal clothes and shoes along with tie. ?Keep your technical part strong. ?Be on time. Late comers leave a bad impression. ?Be confident, have a good sense of humour. ?Keep giving a smile. ?Maintain your posture as well. Don’t sit in a casual way, like you are sitting with friends. ?Never lie to your boss. Be honest ?Be a good story teller. Don’t be so boring. ?Never ask for salary. But you can tell them to expect salary when asked. ?Don’t interrupt the interviewer. This leaves a bad impression of yours. ?Leave the hall in a good way. There is no benefit of interview, if you are leaving in cruel, arrogant way. Go for the right career and have a beautiful and successful life. For more details must visit-

This entry was posted on December 1, 2017, in Banking and tagged , , .

Ways An Entrepreneur Can Use The Law Of Attraction To Be Successful

It is true that anyone can benefit from grasping the concepts of the law of attraction and applying them, and any entrepreneur who grasps these concepts can be wildly successful. This is because the idea behind this law is that your feelings and thoughts affect your reality. When you align your vision and goals in life with your thoughts and feelings, life will become nothing short of magical. If you are a businessperson, you can be successful using the law of attraction in the following ways:

Following your passion

The main concept of the law of attraction is to do what your heart desires. If you follow your passion then everything else will simply fall into place. The law will help you attract whatever you need in order for your passion to radiate. An excellent way to do that is to make a vision board.

Building better relationships

By using the law of attraction, you can attract people who share your vision and passion. If you are a businessperson, you can use this law to attract investors, customers and clients. You will not only attract these people but you will be able to build better relationships with them. This will lead to higher customer satisfaction, which will enhance your business. You will also be able to form lasting personal friendships.

Making more money and personal growth

The law of attraction works on the principle that everything is energy, including money. Therefore, this law states that you can attract money with your thoughts and feelings but you must act in harmony with the laws of the universe. This certainly works towards improving your business and enhancing your personal growth.

Offering valuable service

One of the main things of succeeding in your business is giving your clients or customers valuable service to keep them coming back. The law of attraction can help achieve. If you know what you want in your business, you will be the best at what you do, hence you will offer valuable service to clients or customers.

You will fall in love with your work, which will enable you to be happy when serving your customers. This positive energy will affect the people you serve in a positive way. You want to understand this concept, mind movies can help in the law of attraction. You can also invest in a personal development program. It is not that expensive yet the benefits are unbelievable.

Get more information about how Mind Movies can help in the Law of Attraction from my site .